DISTRIBUTOR OR RESELLER

Bring FinSteam to Your Market

We are looking for ambitious distributors and resellers who recognise a hot business opportunity when they see one. Join the FinSteam Partner Network

FinSteam is looking for motivated distributors and resellers who want to offer something genuinely different: Finnish gas sauna heaters and premium portable sauna packages designed for customers who value freedom, quality and authentic löyly.

home Gas sauna heaters sauna tents sauna benches sauna packages Installation & safety finsteam technology finnish sauna culture downloads & media contact PRICING Become a distributor

DISTRIBUTOR or RESELLER?
retailers / resellers Which partnership suits you best? FinSteam offers two partnership models designed to accommodate different business strategies and levels of market commitment: the Authorized / Exclusive Retailer model and the Authorized Reseller model. What Is Saunística’s Role?

Saunística is the essential link between FinSteam and its global distributor network. It is responsible for building and developing the network, supporting distributor relationships, managing orders and communication, and coordinating international marketing activities.

FinSteam focuses on what it does best: product development, manufacturing and dispatching orders. Saunística takes care of the commercial journey around the products, from the first distributor conversation to ongoing cooperation and market development.

In simple terms:
FinSteam creates the products that make authentic Finnish sauna possible almost anywhere.
Saunística turns that possibility into a global reality.
The retailer/reseller partnership models are designed for sauna and wellness retailers/resellers, e-commerce businesses, sauna builders and contractors, as well as other companies looking to offer authentic Finnish sauna products and solutions in their local markets.

Retailer/Reseller model does not require commitment to warranty and technical service, as these responsibilities are handled by the official local distributor. This allows retailers and resellers to focus mainly on sales and customer relationships with lower operational risk.
We appoint a limited number of distributors per country to ensure that each distributor holds a strong and protected position within their own market. Retailer/Resellers purchase FinSteam products exclusively through the official local distributor and agree on purchase pricing and terms directly with them.
Retailer/Resellers receive technical, marketing, and sales support through the distributor and the FinSteam network.
All warranty and after-sales services are handled by the distributor from whom the products were purchased.
Interested in becoming a FinSteam retailer or reseller? Get in touch with us, and we will connect you with the nearest FinSteam distributor who can support and serve your business. Contact Us +358 40 737 3127
email toni@finsteam.fi

FinSteam Distributor Partnership More than distribution. You build the market.

A FinSteam distributor is our official country or regional partner - not simply a company buying and reselling products. You take an active role in building the FinSteam brand, developing the reseller network and creating a long-term market presence in your territory.
Safety Comes First

Gas appliances require knowledge and responsibility. Distributors must understand their local gas regulations, gas types, operating pressures and other technical requirements, and ensure that the correct product configurations are supplied to their market.

The distributor also provides first-line product and technical support and coordinates local warranty and service matters. You are not expected to figure everything out alone.
FinSteam and Saunística provide distributors with technical support and training at no additional cost.
Your Market. Your Network.

As a distributor, you purchase FinSteam products at wholesale volumes, maintain sufficient local availability and act as the primary supply point for resellers and professional partners in your territory.

Your role includes developing the local reseller network, building brand awareness and actively positioning FinSteam as a premium solution in the sauna and wellness market.
You know your market. We know Finnish sauna. Together, we make sure the two get properly introduced. A Distributor-Led Business Model

Our distribution model is deliberately clear. FinSteam products enter local markets through officially appointed distributors.

FinSteam does not compete with its distributors through manufacturer-operated direct e-commerce or parallel direct sales to local resellers and end customers. We give our partners room to build real business.
Same Rules. Fair Business.

Every FinSteam distributor operates within the same commercial framework: consistent wholesale pricing, distribution principles and agreement structure. No secret handshakes. No special backroom deals. Our goal is straightforward: fair competition, stable pricing and partnerships that are built to last.
Think your market is ready for FinSteam? Get in touch and let’s find out if you could be our next distribution partner. Contact Us +358 40 737 3127
email toni@finsteam.fi

Get in Touch With Us Our pickup warehouse is open by appointment only.

Please call or email us if you would like to book an appointment for a FinSteam sauna or gas sauna heater demonstration, or if you are coming to pick up your order.
How to find us M.Proyecto / Saunística
C.Miguel Hernández 3
29120 Alhaurin el Grande, Malaga
Contact +358 40 737 3127
+34 656 87 49 38
toni@saunistica.com
Toni Finnish & English Mari Finnish, Spanish & English +34 656 97 20 87